2025-09-26
Brxnd AI: Where marketers and machines invent the future together
What is Brxnd AI?
Think of Brxnd as the place where marketers and AI experts meet up, swap notes, and invent the future together. It states its mission is simple: push marketing forward. Brxnd AI does that with events, education, consulting, and a whole lot of experiments that mix the magic of brands with the power of AI.
Its annual event brings people actually building AI-powered marketing solutions together. No panels. No speculation. Just conversations between practitioners sharing what they've built, broken, and discovered.
Founder, Noah Brier, set the scene for the day and iterated four truths to consider when talking about AI and marketing: 1. It is early, 2. Hands-on is the way, 3. Don't trust anyone who sounds too confident and 4. AI is a mirror, not a crystal ball.
Three themes from Brxnd AI
Optimizing content for both humans and machines
Here’s the truth: you’re no longer just creating for people, you’re creating for the algorithms that deliver your work to people. AI models are the new gatekeepers for how consumers discover, compare, and buy. That means we’ve moved from SEO to AIO (Artificial Intelligence Optimization).
Why this matters: Instead of waiting until your campaign is live (and praying it lands), marketer should prototype and test with AI before you invest a dime in production. Coinbase did this for a UK campaign, mixing found footage with AI-generated scenes to test ideas before shooting. Jellyfish’s own John Dawson, VP of Strategy, shared how their “Share of Model” tool lets brands see how AI perceives their content (mages, video, everything) and fine-tune it so models (and humans) understand the story. It’s like putting your creative through AI goggles before the world ever sees it.
Making creative production faster, easier, and more fun
AI isn’t here to replace creativity. It’s here to kill the boring parts. Think of it as your hyper-speed creative assistant.
Why this matters: Instead of spending an entire day making one piece of social content, you can now make ten. Coinbase’s Patrick Marzullo explained how a small team with AI tools can crank out the output of a much larger one. Need a celebrity voiceover to test an idea? Generate it instantly, no scheduling, no budget drama. This doesn’t just free up time, it lets humans focus on the clever, imaginative parts of the job while AI handles the grunt work.
Ditching rigid processes for true agility
The old way of doing marketing looked a lot like a dusty print catalog: heavy, slow, and hard to change. The new way? AI-powered, data-driven, and lightning fast.
Why this matters: Instead of months of planning, one brand used AI to spin up an entire product catalog in five days, pulling data straight from their website. Lands’ End’s Matt Trainer, showed how they built a system that scores and analyzes content to find gaps and opportunities. That means less wasted effort making things that don’t matter, and more focus on what will actually move the needle. Marketing teams evolve from production grinders to strategic advisors who steer business decisions.
Wrapping up Brxnd AI
AI isn’t just a shiny tool. It’s a new layer in the marketing ecosystem and one that demands creativity, agility, and a willingness to experiment. Brxnd AI event highlights to make sure that agencies, tools, inventors, experts, marketers and more, aren’t just keeping up with that shift, but shaping it.