Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
We're excited to welcome Seun Odeneye as our new Chief Media Officer EMEA. Seun's appointment marks a decisive step in Jellyfish's ambition to build EMEA's first truly agentic media practice, bringing media, strategy, investment, and content together under one AI-native proposition across the region.
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Natasha Wallace recently jumped on the That's What I Call Marketing Podcast with Conor Byrne to unpack the trap of "brand flattening," and why stripping out emotion to satisfy LLMs is a massive mistake. Listen to the full conversation here.
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John Dawson, VP Strategy at Jellyfish, recently joined Dylan Conroy on The Ad Podcast to explore one of the biggest questions facing marketers today: AI has an opinion about your brand. Now what? The conversation went beyond the familiar debate around AI search and SEO. Instead, John explored what happens when AI becomes part of the way people discover, evaluate and ultimately choose brands.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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