Experian needed a way to create high-performing creative assets at scale, faster. For its always-on campaigns, the team wanted to extend reach and quickly refresh underperforming assets within Performance Max.
Experian invested heavily in Performance Max (PMax) campaigns to expand effective reach for their Free Credit Score and Comparison products. While this approach unlocked new inventory and increased brand consideration, scaling richer media formats proved difficult due to creative limitations and restricted availability.
The team needed to accelerate the delivery of performance-focused creative within Performance Max, particularly to improve results across upper-funnel inventory. Producing this creative content at scale in a cost-effective and timely manner via a creative agency was proving time-consuming and difficult to manage.
Experian wanted to create high-performing creative assets at scale, faster. The objective was to:
Jellyfish deployed Pencil Pro, its Generative AI performance platform powered by Google and OpenAI models. Pencil Pro continuously ingests real-time campaign data to:
By rolling out high-impact creative at scale and swapping out weaker assets in real time, Experian was able to sustain creative excellence, extend campaign reach, and drive higher returns on their media investment.
With AI-driven optimization through Pencil Pro, Jellyfish enabled Experian to reach more upper-funnel inventory within Performance Max. Regular A/B testing strengthened ad assets, while AI-powered bidding targeted the most effective auctions, resulting in broader reach, improved efficiency, and higher overall campaign performance.
Pencil delivered scale, speed workflow and improved campaign performance.
Assets created per quarter
Increase in clicks from mid-funnel inventory
Uplift in overall Performance Max conversions
At Jellyfish, we marked International Women's Day by coming together to talk about leadership, confidence, and the power of support networks. Inspired by the 2026 theme “Give to Gain,” we explored a simple idea: when leaders give their time, advocacy, and encouragement to others, everyone grows.
Read Article
As AI assistants like ChatGPT and Gemini shape how consumers discover brands, marketers must rethink visibility in an AI-driven world. Nick Fettiplace, UK Managing Director features on The FutureWeek Podcast to explore a major shift in marketing: large language models as a new kind of audience.
Read Article
The era of marketing to humans who make purchase decisions is changing dramatically. The new era is marketing to AI agents who make or shape purchase decisions on behalf of humans. This is the era of Generative Engine Marketing. To understand this shift, we put our Jellyfish Agent Shopper platform to the test. Here is what AI Shopping agents revealed and what it means for brands.
Read Article
To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
Read More