Pushing performance further with intelligent tech

success > Deckers

Pushing performance further with intelligent tech

UGG, a division of Deckers, a worldwide successful lifestyle brand, turned to Jellyfish to push performance further than ever before.

What

By using the Google Marketing Platform integrated technology stack, we were able to increase sales and spend efficiency by fine-tuning their audience targeting and media buying.

Technology

Audience Center 360 was especially instrumental in gathering consumer insights from an expansive dataset and sharing audience data across channels.

Creativity

And thanks to Studio’s dynamic creative capabilities, we also created eye-catching, innovative ads, targeted to locations with the highest sales potential.

Smart Thinking

By pairing cutting-edge tech with strategic thinking, we’re able to deliver stunning creative at the perfect moment to the perfect audience, with interaction points that capture new data and drive further insight. This is how results transcend expectations.

Technology. Innovation. Performance. Together.

60%

Decrease in CPM with Optimised Targeting

20%

Increase in ROAS with Dynamic Creative Implementation

100%

Increase in reach with DDA Model Implementation

Resources

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Up Next

One Search strategy drives 19% growth across 38 markets with 14% less budget

Search marketing today is anything but easy. Soaring media costs, rapidly evolving consumer behavior, and fragmented data make it difficult to remain competitive, even for the most dynamic brands. PPC and SEO teams are typically divided, reporting to different departments with separate KPIs, targets, tactics and measurement tools - preventing them from truly maximizing the potential of search marketing.

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