2025-10-20
The Evolution of Addressable Advertising Through Quality Content
The evolution of addressable advertising has never felt so tangible. During Advertising Week 2025 in New York, Jenn Donohue from Amazon Ads and Bill Herman from Spectrum Reach led the conversation, and their partnership really shone through.
Bill shared his 12 years at Spectrum, helping local businesses navigate the chaos of fragmented media. Jenn brought her passion for connecting streaming, TV, and audio to local markets. Together, they painted a picture of precision advertising that goes beyond broad reach: it's about hitting the right household with the right message, in the right environment.
The stats were eye-opening: 32,000 linear channels, 89 streaming sources, over 20 touchpoints in the average customer journey, and yet only 9% of consumers see relevant ads daily.
Jenn Donohue, Director, Local Ads, Amazon Ads
It’s easy to feel lost as a small business or agency. But their solution? Combine Amazon’s trillions of first-party signals with Spectrum Reach’s 31 million internet households, 12 million video subscribers, and 60+ live networks to deliver precise, relevant, and privacy-safe campaigns.
Premium content matters as much as precision. Prime Video blockbusters like Reacher and The Boys, live sports, and Spectrum’s trusted local news, including Spanish-language programming, give advertisers scale, engagement, and cultural Relevance.
The real proof was in the case studies. Renewal by Andersen went from five zip codes to reaching 300,000 additional households. Paramount Automotive grew market share through targeted campaigns paired with creative adaptations.
By the end, it was clear: this partnership makes the complex simple, blending precision, premium content, and measurable outcomes. If you’re a local business or agency wondering how to stand out in today’s chaotic media landscape, Amazon Ads and Spectrum Reach are showing the way.