2025-08-14
Booking.com and Netflix’s Wednesday Bring Gothic Glamour to Global TVC and Social Campaign
Booking.com, the global leader in online travel, has partnered with Netflix’s smash-hit series Wednesday for a global TV and social campaign that takes gothic elegance on holiday.
Fronted by Catherine Zeta-Jones as Morticia Addams, the campaign is a darkly delightful fusion of the Wednesday universe and the world of travel. In the cinematic spot, Morticia steps beyond her shadowy manor into holidays booked via Booking.com. swapping the macabre for memorable escapes, all with her signature style and wit.
Created by Jellyfish, Gravity Road and Biscuit Productions, the work builds on Booking.com’s global Find whatever you’re booking for platform, showing that the brand has the range to satisfy even the most impossible-to-please traveller, yes, even Morticia Addams. The creative was adapted for multiple markets, combining global impact with local nuance to resonate with audiences worldwide.
To bring the concept to life authentically, much of the original Wednesday production team, including costume designers, cinematographers and production designers handpicked by Tim Burton, reunited for the campaign. The result is a spot that captures the eerie elegance and offbeat charm fans know and love.
Booking.com Global TVC and Social Campaign
Booking.com Global TVC and Social Campaign
“This campaign is the result of a brilliant collaboration between Booking.com, Netflix, and a multitude of agencies and 3rd party specialists - all united by a shared commitment to craft and culture. We wanted to create something that didn’t just exist in people’s feeds, but lit them up. In a world saturated with algorithmically optimized content, this work stands out because it’s rooted in a strong creative idea and brought to life with genuine love for the world of Wednesday. It’s proof that when brands, platforms and creatives come together with ambition and a clear cultural vision, the result is more than a campaign - it’s a moment.”
Tara Hughes, VP Client Management, Jellyfish
The global campaign launched on Wednesday 6 August, in line with the release of Wednesday Season 2 Part 1 and will run across TV, digital, and social platforms in the UK, US, Australia, France and Germany.
