Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
At Jellyfish, we marked International Women's Day by coming together to talk about leadership, confidence, and the power of support networks. Inspired by the 2026 theme “Give to Gain,” we explored a simple idea: when leaders give their time, advocacy, and encouragement to others, everyone grows.
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The era of marketing to humans who make purchase decisions is changing dramatically. The new era is marketing to AI agents who make or shape purchase decisions on behalf of humans. This is the era of Generative Engine Marketing. To understand this shift, we put our Jellyfish Agent Shopper platform to the test. Here is what AI Shopping agents revealed and what it means for brands.
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We're super excited to share something we've poured our hearts into: the AI Skills Framework for Marketers! Developed by Jellyfish experts and refined with learning science, this essential roadmap helps marketers navigate AI. It covers seven marketing domains and four proficiency levels, integrating human skills like Critical Thinking for success in the AI era.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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