Embracing AI-Powered Search Optimization with Share of Model™

Embracing AI-Powered Search Optimization with Share of Model™

Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.

Business Challenge

Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.

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Resources

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