Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
At GML 2026, Google delivered on a vision two years in the making: formally repositioning Gemini as the central engine driving its entire ad, commerce, and measurement ecosystem. This marks Google’s most aggressive AI-first stance yet, shifting the marketer’s role from granular channel management to strategic input curation. Check out our breakdown of the key takeaways and what they mean for your brand.
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Search has evolved. It’s now an AI answer layer that recommends, not just retrieves. At Google Marketing Live 2026, Google confirmed the shift from “10 blue links” to AI-generated answers, actions, and commerce inside conversational interfaces. To help brands navigate this new landscape, Jai Amin, Chief Solutions Officer, Media Activation at Jellyfish outlines six priorities for brands in the AI Search era.
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Traditional SEO evolved into GEO (Generative Engine Optimization), but the goalposts just moved again. In this insight for The Drum, Jack Smyth, Brandtech Country Lead, explains why forward-thinking CMOs are moving toward Generative Engine Marketing (GEM). Where paid, earned, influencer and AI visibility all shape how brands are discovered. Learn how to build a GEM Strategy.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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