success > Sanofi
Reducing CO₂ emissions in advertising using cross-market and cross channel carbon dashboard
Learn how Sanofi has started to optimize their digital media campaigns to reduce their media carbon footprint.
35 markets
Reducing CO₂ emissions in advertising using cross-market and cross channel carbon dashboard
Who
Sanofi is a global healthcare giant dedicated to pursuing the wonders of science to improve people's lives. Sustainability and social responsibility are at the core of its ambitions. The Consumer Healthcare business of Sanofi wanted to measure and reduce the carbon emissions resulting from their digital advertising, so they partnered with Jellyfish and carbon measurement specialist Scope 3 to build a bespoke carbon monitoring and reporting dashboard.
Jellyfish solution
We designed and built a carbon dashboard to report on media and carbon metrics for all of Sanofi Consumer Healthcare’s digital media campaigns across 35+ markets and eight channels including YouTube, Meta, TikTok and programmatic.
This enabled Sanofi Consumer Healthcare to monitor the share of impressions delivered on Made-For-Advertising websites, which on average emit 26% more CO₂ than other platforms and gain insights into domains with high carbon footprints.
In addition to the dashboard, Jellyfish also provides ongoing support to Sanofi Consumer Healthcare’s in-house teams and media agencies to ensure best practices are followed.
Results
Having access to the insights this carbon dashboard provides makes it easier for Sanofi Consumer Healthcare to optimize against carbon emissions at scale and move towards their ultimate goal of reducing their media carbon footprint.
*Data was generated for the sake of the illustration and doesn’t reflect Sanofi’s actual performances.
8 channels
Our partnership with Jellyfish is key in our journey to tackle environmental challenges, as it will help us to measure our carbon footprint and bring insights to reduce it.
Prasad Sridhar, Global Head Media, Digital & Strategic Planning
Resources
5 Dec 2024
AI is influencing consumer behavior, so the way LLMs 'think' about your brand is more important than ever
Share of Model™ Platform a single-view interface enables companies to analyze how different Large Language Models (LLMs) perceive their brands, products and services. Helping brands optimise for stronger AI-driven results.
Read News
3 Dec 2024
5 tips for marketers starting out with GenAI
Understanding how GenAI tools can transform your campaigns, and how to get started, is as much about envisioning possibilities as it is about technical execution. Lucas Stanley, Cinematographer at Jellyfish, gives some top tips on how GenAI fits into our processes, and how it can meet the unique needs of our clients.
Read Article
2 Dec 2024
Jellyfish wins Google Australia's GMP Partner of the Year award
We are Google Australia's GMP Partner of the Year. This prestigious recognition highlights our unwavering commitment to delivering exceptional service to Australian and New Zealand organizations across the full Google Marketing stack.
Read NewsUp Next
Vodafone Italy drives 79% increase in sales with predictive model value-based bidding
Vodafone Italy were looking to drive both sales and profitability in a highly competitive market by harnessing the power of predictive value-based bidding.
Read More